The making of an anti-gay rights ad ain’t pretty.
First, you’ve got to find ACTORS who will PRETEND to be doctors, pastors, and besieged parents claiming that they are VICTIMS of pink fascism (that is, the gay rights movement). Here are the leaked audition tapes for this part of the ad:
After you have found your FAKE victims of the evil gay rights mafia movement, then you have to stand them in front of a background setting that suggests apocalypse and Dionysian doom.
For this step thunder and lightening clouds do the trick.
Lastly, add somber piano music, and you’ve got your anti-gay rights hate and fright ad:
Notice in the final ad that the actors cast are multi-racial. It gives the viewer permission, if he or she favors the message of the ad, to believe that, no, this isn’t a bigotry thing. In fact, all of us heterosexuals—white, black, and brown—can come together in love to TELL GAY PEOPLE TO GO BACK IN THE CLOSET WHERE WE DON’T HAVE TO DEAL WITH THEM.
That’s what is really going on here—an expression of bigotry concealed in a reversal of victimhood.
I guess victimhood sells. To the victim goes the spoils. Intellectually, you might call it a race to the bottom (pun intended I suppose).