Wear Your Seat Belt

An amazing ad that is very near to art:

Okay, it is art.

About Santi Tafarella

I teach writing and literature at Antelope Valley College in California.
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2 Responses to Wear Your Seat Belt

  1. Matt says:

    Wow. That is beautiful.

  2. santitafarella says:

    Matt:

    My wife and I have two small daughters. I showed the ad to my wife. She teared up. I teared up. It’s very, very powerful, isn’t it?

    It’s the power of art, not just a didactic piece of emotionally manipulative kitsch ad propaganda. It’s Michelangelo’s Pieta.

    And it reminds me of the importance of meaning in relation to art:

    https://santitafarella.wordpress.com/2010/01/31/no-things-but-in-ideas-elisa-gabbert-a-poetry-editor-vents/

    —Santi

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