ABC News is reporting a $200,000 holiday season atheist ad campaign in the United States, sponsored by the American Humanist Association. One of the group’s ads sounds particularly interesting, for it specifically targets women:
One of the association’s television spots highlights passages from the Bible that indicate women should be subservient to men, while saying that humanists believe in gender equality.
Here’s the press conference that launched the ad campaign:
In watching this, I find it interesting that the lead speaker places emphasis on actually exposing people to outrageous Bible passages (on the assumption that if people actually read the Bible they’d be alarmed at what’s in it). But I wonder if such a media strategy hits its target. A lot of people are far more terrified of complete existential freedom in a godless universe than they are at the idea that God himself is tyrannous and crass toward nonbelievers. In other words, the hell realm of the believer’s psyche is not the hell realm of the nonbeliever’s psyche. An atheist ad campaign that doesn’t explain, clearly, why atheism isn’t a hell realm is probably not going to get all that far with believers. (Not that it would get all that far anyway.)
So while we’re here, why isn’t atheism a hell realm?