You’ll have to click over to YouTube to see this 60 Minutes segment on the founder of Facebook, Mark Zuckerberg, but it’s really interesting. Talk about a Promethean! Zuckerberg’s genius, I think, is to have tamed a human form of fire—the fire of human energies. He has taken the Internet from being a forest fire of random information to being a campfire—a campfire around which your friends gather and make information sharing personal. Google’s impersonal catch-all searches become, via Facebook, personal searches.
Put another way: Zuckerberg has stolen fire from Zeus Google. The “old boy networks” of the past, with their inherent tribal advantages for career-climbing and getting in on trends from the ground up, have been transferred to the Internet via Facebook.
Here’s the link: http://www.youtube.com/watch?v=dXHHtBAByUQ
Prometheus Unbound 