Can The “Turnaround Artist” Right His Own Campaign?

Apparently not. The transcript from his recent 60 Minutes interview suggests that Mitt Romney is in serious denial:

Scott Pelley: You are slipping in the polls at this moment. A lot of Republicans are concerned about this campaign. You bill yourself as a turnaround artist. How are you going to turn this campaign around?

Mitt Romney: Well, actually, we’re tied in the polls. We’re all within the margin of error. […]

Scott Pelley: Governor, I appreciate your message very much. But that wasn’t precisely the question. You’re the CEO of this campaign. A lot of Republicans would like to know, a lot of your donors would like to know, how do you turn this thing around? You’ve got a little more than six weeks. What do you do?

Mitt Romney: Well, it doesn’t need a turnaround. […]

Scott Pelley: Well– as you know, a lot of people were concerned about the video of the fundraiser in which you talked about the 47 percent of the American people who don’t pay taxes. Peggy Noonan, a very well-known conservative columnist, said that it was an example of this campaign being incompetent. And I wonder if any of that criticism gets through to you and whether you’re concerned about it at all, whether–

Mitt Romney: Well, that’s not–

Scott Pelley: –the concerns of Republicans–

Mitt Romney: That’s not…that’s not the campaign. That was me, right? I–that’s not a campaign.

Scott Pelley: You are the campaign–

Mitt Romney: I’ve got a very effective campaign. It’s doing a very good job. But not everything I say is elegant. And I want to make it very clear, I want to help 100 percent of the American people.

About Santi Tafarella

I teach writing and literature at Antelope Valley College in California.
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