The below video is a perfect deconstruction of conspiracy theories and religious stories (in my view).
Lay before the world an engaging and logically possible narrative, highlighting along the way anything that might lend it plausibility. Then wait for people who want to believe it (for reasons other than the ones you’ve actually given for believing it) to believe it.
Never mind that the logically possible narrative may not be how things actually are or even probably are.
Oh, and hope you net some smart people over time (such as Thomas Aquinas). They’ll think of yet more reasons to buy the preferred narrative. The story can then take on a mutating viral life of its own.
Conspiracy theories and religious stories are shell games for the conscious mind that allow underlying psychological dynamics to play themselves out. They give a person permission to feel emotions he or she would otherwise find hard to justify (such as that you might be happy when you learn of presidents shot, towers collapsing, or rich unbelievers getting their comeuppance).
Don’t you know I’m telling the truth?